![]() Put simply, an impact effort matrix is a tool to help prioritize tasks based on the amount of return you’ll reap on a certain amount of effort. By doing so, the organization can create an action plan for the project that offers the highest return on investment. An impact effort matrix can be used to compare the relative impact and effort of different actions to identify those likely to be successful.įor example, an organization might use the matrix to compare the impact and effort of a new marketing campaign against the impact and effort of a new product launch. The effort required to implement an action is measured in terms of time, money, or other resources. The impact of an action is typically measured in terms of its ability to achieve a specific project goal. Get the template What is an impact effort matrix?Īn impact effort matrix is a decision-making tool you can use to prioritize tasks based on their potential impact and the amount of effort required to implement them. ![]() Let’s explore what an impact effort matrix is, why you might want to use one, and how you can start implementing a matrix to prioritize tasks today. ![]() So, which project should you choose? It’s a difficult decision, but creating an impact effort matrix can help make it easier. You may actually find that by the time you’ve finished building it, the cherries have fallen or someone else has picked them. By contrast, if you put all your efforts into building that ladder, you could end up with cherries - but there’s no guarantee. With low-hanging fruit, there’s not much risk involved. ![]() For example, is it better to focus on low-impact projects given they require proportionately low effort, or are high-impact, high-effort endeavors more worthwhile? Should you reach for the low- hanging fruit or build a ladder and reach for the cherries at the top of the tree? Something entrepreneurs and project managers frequently grapple with is how to best spend their time and resources. ![]()
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